Žiga is a graphic designer in Ljubljana, Slovenia. He graduated in 2013 from the University of Reading where he explored representations of journeys in online journey planners as part of his MA dissertation in information design. He is currently working as a freelance designer and writing about information and package design.
Tuesday 8 April: Information environments
Integrating multimodality: design challenges
in visualizing multimodal journeys
Itineraries have been in use to guide travellers since the Middle Ages, adapting their form through time to the ever-changing needs of travellers. Compared to maps, using precompiled journey plans requires less cognitive effort. However, until the emergence of electronic systems, the ability to adapt them to specific plans of each individual traveller had been limited.
Today, online journey planners need to cater to users' information needs in different journey stages. Wayfinding support is expected in every situation (as well as indoors) and the delivery of information needs to be suitable to explain complex multimodal journeys that correspond to modern-day travelling habits. Integrated multimodal journey planners (IMJP), such as Google Transit or Transport Direct are seen as essential in promoting public transport, and are a step forward to a better informed traveller.
While successful graphic solutions have been devised to enable wayfinding using individual modes of transport, providing integrated multimodal information was a less common practice – yet alone providing dynamic personalised multimodal travel information. From the information design perspective, the design of IMJP feedback raises a series of challenges such as the provision of appropriate wayfinding support for individual modes and the display of simplified journey visualisations within a more general frame of reference. The talk aims to give an insight into these challenges through prominent examples of IMJP. As travel is always related to stress and uncertainty, it is important for travel information to be conveyed in a simple-to-understand and unambiguous manner.