The role of information design, in the communication of ideas, is both common and profound. From routine use in academic argument to an increasing prevalence in mainstream media, infographics have become an essential ingredient in the effective communication of complex topics.
We find infographics at the intersection of data and design; often, though, employed in isolation to support disparate conclusions. Rather than isolate their use to the visualisation of concepts individually, our goal was to leverage the field of information design and present infographics as a narrative language.
In ‘The Infographic History of the World’, infographics become a powerful storytelling tool because they combine both the verbal and the visual language. We set out to tell the history of the world not with infographics, but through infographics. Data, images, and words work together as a system for simplifying information, revealing new patterns, and amusing readers.
The book chronicles nearly 14 billion years of earth’s history, presenting the reader with compelling facts and digestible information. We demanded that each infographic achieve both stand-alone and within-context readability, providing flexible user interaction. Readers need not read from beginning to end and, unlike many books, there are multiple layers of content that can be read and interpreted. We hope to lead readers on a journey, to interpret the data and find the implications that resonate with them and, rather than looking to define the world’s history, we are providing an unconventional narrative of the subject.