María González de Cossío
María González de Cossío is a lecturer and researcher at Universidad Autonoma Metropolitana Cuajimalpa in Mexico, and a consultant at Centro de Estudios Avanzados de Diseño in Puebla, Mexico. She studied for a PhD at the University of Reading, UK.
Monday 7 April: Information narratives
The power of Information Design to influence attitudes.
An exhibition on Social Mobility
At IDC 2012 we presented seven interactive graphs on Social Mobility in Mexico. The main message was the importance of education to achieve a better socioeconomic level. At IDC 2014 we will share the design of an itinerant exhibition on the same topic.
From a recent study, Centro de Estudios Espinosa Yglesias (CEEY) we learnt that there are two main factors that promote social mobility: public policies and people’s particular attitudes and family context. Until now, CEEY has only been working with state authorities, but such information had not been addressed to ordinary people. The exhibition’s objective is to convey this information to young people, parents and teachers and to emphasise the importance of studying for a higher degree.
As designers, we proposed the exhibition concept and put together an interdisciplinary team to develop the 3D design, information design, videos and interactive systems. The exhibition is now travelling throughout Mexico, currently in its second venue and has already attracted 3000 visitors in two months, mainly young people.
The information design project includes quantitative and qualitative studies. The former measured visitors’ acceptance, pleasure and understanding of basic concepts. The latter consists of a rhetorical analysis based on visitors’ acceptance and/or appropriation of the information from the rational, emotional or moral voices presented.