Claudine is an information designer specialising in the relationship between design and cognition. She is an Associate Research Fellow of the Communication Research Institute, and a member of the International Institute of Information Design, and the American Institute of Graphic Arts. Her practical design work and research work have been included in national and international publications on information design, social sciences, graphic design and psychology.
Tuesday 8 April: Information environments
Tsunami evacuation information: creating maximum visibility and standards for tsunami evacuation information in Southern California
Evacuation wayshowing must account for variables that contribute to cognitive paralysis, including limitation of reaction time, perception of danger to self, and previous training or experience. This is especially true if people do not receive instructions and evacuation information until the time of evacuation is required. Since evacuation behaviour is rarely an individual and isolated process, these responses become systemic.
Our goal was to obtain "maximum visibility", as defined by Jacques Bertin, in evacuation information. We were able to develop and implement visual standards for 13 cities in Southern California and initiate a cognitive recall study to systematically evaluate the performance of the evacuation map. Modalities were presented and assessed both immediately (information recall) and after a 24-hour period (information retention).