The IDA brings together a community of educators, researchers, students, and professionals in industry practice. We put on regular events in London, the Information Design Conference every couple of years, and education hangouts to exchange knowledge, develop understanding, and encourage discussion of information design.

The IDA aims to promote the value of information design to businesses, users and consumers, and other groups and organisations that could benefit from it.

The IDA maintains its own flavour and tradition through its independence of organisation, while reaching out to other organisations and focuses of activity, including the International Institute for Information Design (IIID), the Sign Design Society (SDS), the Society for Technical Communication (STC), and the Design Council.