David Gibson is an internationally-renowned wayfinding and information designer, and the co-founder and managing principal of Two Twelve in New York City. He is a past President and Board Member of the SEGD (experiential graphic design), and recently completed his term on the National Board of AIGA (professional association for design). David is author of the award-winning volume The Wayfinding Handbook: Information Design for Public Places, published by Princeton Architectural Press.
Tuesday 8 April: Information environments
Finding the Hidden Logic
Dealing with medical issues is stressful. We all know that health-related anxieties can hit us in many different ways. When we enter the medical system, these anxieties can be magnified ten-fold. Then some particular questions enter the mix. "Will I be able to find my appointment in the maze of the hospital? What is the doctor going to tell me? Will I be able to afford the treatments prescribed?"
Information design can play a role in helping patients and families navigate this complex, highly emotional maze of hospital corridors, physician networks, billing statements and medical terminology. David will present case studies on the important aspects of this information landscape through his firm's ground breaking work in hospital wayfinding.
He will show how a user-centered methodology helps his design teams create hospital navigation systems that are intuitive and easy to understand. These systems are derived from an in-depth study of the places where guidance is needed, and an experience audit of the different journeys of people to and around that place. With an understanding of the information challenges that people face at each point of their trip, from home to the care location, it is possible to design tools that will help people throughout their journey, and provide accessible information to people when and where they need it.
David's methodology of devising mental maps provides a simple picture of complex places. He calls this finding the hidden logic. It is the search for a diagrammatic view of a public place that will form the basis of a wayfinding strategy.
Based on this simple, clear wayfinding strategy and built from a unified terminology system, these public information programs provide a truly comprehensive wayfinding experience where web tools, hand held devices, people, print and signs all "speak" in one common language to guide people seamlessly through complex public places.