Andrew Boag is an information design and communications consultant. He graduated in Typography from the University of Reading, and from 1985–1990 he taught and researched in that department. From 1990–1993 he was Special Projects Manager at Monotype Typography. And from 1993–2013 he built the information design business BoagMcCann Ltd.
Tuesday 8 April: Theory to inform practice in information design
Business effectiveness of information design
Background to design thinking – what it is, its relevance to information design, and its continued importance.
What kinds of information do organisations produce and how can these be classified (for example: internal /sales /customer facing; passive /active /interactive; inform /instruct /influence /sell / transact)? From direct mail letters to patient information leaflets – a scale of information importance.
- What improvement looks like and the value of this to business and to users
- Simplification, radical simplification, evolution and innovation
- Improvement as a sales tool – for clients and for designers
- Business ethics, telling it how it is
- Regulation – the well-meaning spanner in the works
- How is improvement being measured:
- hard measures
- soft measures
- a standard to be achieved?